Every business in the world is born from the seed known to all mankind as “SOMEONE’S IDEA.” From that very first nurtured idea grows your business plan. Within every business plan new ideas must come to light to form the business marketing plan, advertising campaigns, new product development, and even a system for solving problems. Just one simple idea could mean the difference between success or failure. Contained in the following paragraph’s you will find several methods that successful entrepreneur’s use to stimulate fresh profitable business idea’s. Keep in mind that all fresh profitable business idea’s start with a stimulated brain. The more knowledge that you gain about your chosen business field the more your brain will be stimulated to create new idea’s. Search both online and offline for resources you could tap into to gain this knowledge. Communicating with other business professionals in your field is the best place to start. Seek these people out by attending trade shows, seminars, local business organizations, and your local chamber of commerce. Find online forums, chat rooms, discussion boards, and joint venture groups in your field, and join in on the conversations.

If you tend to be the shy non-communicator type then until you build some confidence in your speaking abilities try some intense reading sessions. The more business books, magazines, newspapers, trade journals, websites, e-zines, and targeted articles that you read, idea’s will come to you much easier. You will find that your brain is a powerful tool that will not only absorb the material that you read but it will also start to rearrange that information into profitable business idea’s with amazing clarity.

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1. Purpose of your plan – this is your goal, what you plan to achieve, your objective
2. Benefits for the customer – this is the “what’s in it for me” part. Your customer wants to know what benefits they’ll receive from your products or service
3. Your target market- this is the group or groups of individuals you serve
4. Marketing strategy- targeting your market strategically, keeping your potential clients characteristics and needs in mind while moving them to the action you desire. (This step is so important one of the upcoming articles in this series is about it.)
5. Your niche or specialty- this is the services or products you offer
6. Marketing budget- how much money you plan to invest in marketing 7. Marketing implementation action plan- where you intend to advertise and market
8. Evaluation strategies- ways you plan to track the outcomes of your marketing strategy.

When determining the purpose of your marketing plan, you’ll need to know who you are, what you do, why you do it, and who your ideal customer is. While each of these steps seems simple enough, spending time evaluating each step and laying it out in relationship to each of the other steps ensures that you’ll have a marketing plan that reflects your desires for your company while supporting growth and opportunity.