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	<title>International Business Blog</title>
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	<link>http://www.internationalbusinessdirectory.info/blog</link>
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		<title>Travel Related Home Based Business</title>
		<link>http://www.internationalbusinessdirectory.info/blog/travel-related-home-based-business/</link>
		<comments>http://www.internationalbusinessdirectory.info/blog/travel-related-home-based-business/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 07:39:18 +0000</pubDate>
		<dc:creator>Andy Johnson</dc:creator>
				<category><![CDATA[Travel & Tourism]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Tourist]]></category>
		<category><![CDATA[Travel Agency]]></category>

		<guid isPermaLink="false">http://www.internationalbusinessdirectory.info/blog/?p=41</guid>
		<description><![CDATA[It is possible to start a home-based business based on the travel industry. If you are not already a travel agent then you may want to start out by joining an affiliate program with a host travel agency. This will give you some experience in marketing but will keep you from getting in over your [...]]]></description>
			<content:encoded><![CDATA[<p>It is possible to start a home-based business based on the travel industry. If you are not already a travel agent then you may want to start out by joining an affiliate program with a host travel agency. This will give you some experience in marketing but will keep you from getting in over your head. While many home-based businesses do require start up fees, it is possible to start a business for free. To get started you should first decide what your niche will be. Will you specialize in tourist travel, overseas travel, exotic destinations, business travel, etc.? You also need to determine whether or not you will need to have a business license.</p>
<p>One of the most important things you can do for your business is to create a website. This will make marketing your new business much easier. Creating a website does not need to be expensive either. You have the option of choosing your own domain name or choosing from a variety of free website providers. Whatever you choose, make sure that you choose carefully. You want to have a reliable host provider. There are other things you will need for your new home-based travel business. You will need regular access to a computer, a phone line, and a fax line. Do your research because you can fax service and a free 800 number for minimal costs. This will help keep your overhead down.</p>
<p>To view an example of a successful home-based travel business. The website is appealing and professional. Take a look to view the opportunity available, the testimonials, and the FAQ’s. This may actually be a great opportunity to help you get started. The internet has produced millionaires through home-based business opportunities. Isn’t it time you became one of them? Remember, do your research, align yourself with a host travel agency, and follow the tips outlined above, and most importantly. You could be well on your way to being a successful home-based business owner in the travel industry.</p>
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		<title>How to Travel Safely</title>
		<link>http://www.internationalbusinessdirectory.info/blog/how-to-travel-safely/</link>
		<comments>http://www.internationalbusinessdirectory.info/blog/how-to-travel-safely/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 07:10:34 +0000</pubDate>
		<dc:creator>Alan Smith</dc:creator>
				<category><![CDATA[Travel & Tourism]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Hotels]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://www.internationalbusinessdirectory.info/blog/?p=39</guid>
		<description><![CDATA[It doesn&#8217;t matter if you are in Rome or Greece you need to have a good idea of the town&#8217;s layout and important features. Some of the important places to know are where you are staying, where the local hospital is, where the police are located and at least one apothecary. Now this may seem [...]]]></description>
			<content:encoded><![CDATA[<p>It doesn&#8217;t matter if you are in Rome or Greece you need to have a good idea of the town&#8217;s layout and important features. Some of the important places to know are where you are staying, where the local hospital is, where the police are located and at least one apothecary. Now this may seem hard, but if you have a map and mark them on it then find the center most location you have a start. Once you know what the center of town is find something unique or that will stand out, even a local business will work. Now that you know spot you chose and its local name you will be able to start back there time and time again, and by knowing which important item is in which direction you can get help when needed.</p>
<p>Do not carry everything with you when you travel and what you do carry ensure it. Once you get to your destination many of the local banks and hotels have safety boxes you can rent and store your personal valuables in. You can also keep most of your belongings in your room as well, only place items that cannot be replaced in the safes. While you are out and about notice how others are dressed and try for the same casual look. Not only will you be able to blend in more and make targeting tourist harder but also you can experience the local country so much more.</p>
<p>Keep all medicines with you at all times with extra locked away safely, have a list of instructions incase something does happen and make sure to have a list of phone numbers as well. By caring medicine in its prescribed bottle with you, if something happens the local doctor will already know some about you and how to treat you. Also having at the hotel helps to ensure you have a supply if you need it. When preparing for your trip you need to tell your doctor where you are going and for how long also that you want two bottles for your medicines one to carry and one to store. Being safe and keeping safe while traveling in different countries is no different that when you are traveling to another state. By being prepared and paying attention to what is around you, you will find yourself having a better and healthier time abroad.</p>
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		<title>Marketing Your Business Online</title>
		<link>http://www.internationalbusinessdirectory.info/blog/marketing-your-business-online/</link>
		<comments>http://www.internationalbusinessdirectory.info/blog/marketing-your-business-online/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 08:21:12 +0000</pubDate>
		<dc:creator>Gregg Hall</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertisements]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.internationalbusinessdirectory.info/blog/?p=37</guid>
		<description><![CDATA[Internet marketing is quite a departure from other types of marketing, but internet marketing is exceptionally useful for your business. Especially in the age of specialized recording devices for televisions, internet marketing is becoming a much better way to catch the attention of the internet marketing audience instead of television advertisements.
Internet marketing can be very [...]]]></description>
			<content:encoded><![CDATA[<p>Internet marketing is quite a departure from other types of marketing, but internet marketing is exceptionally useful for your business. Especially in the age of specialized recording devices for televisions, internet marketing is becoming a much better way to catch the attention of the internet marketing audience instead of television advertisements.</p>
<p>Internet marketing can be very expensive, and internet marketing can be very cheap, free, or virtually free. Internet marketing and its cost depends greatly on whoever is in charge of the internet marketing project, and what the goal is. Most free or cheap things seem too good to be true, but in the case of internet marketing, there are many ways to get the word out without paying an arm and a leg for the internet marketing.</p>
<p>If you are interested in an online business and the internet marketing that goes along with it, it is very important that you check the laws about internet marketing and make sure you are not committing any internet marketing crimes. When you are employing internet marketing, it is also very important to make sure you respect the privacy of your internet marketing customers. Do not ever sell or give away the names and personal information of your internet marketing audience. If you plan to use internet marketing, you want to keep all the customers you&#8217;ve made through internet marketing. Trust is crucial to the internet marketing process.</p>
<p>Internet marketing can be accomplished through internet marketing emails if you have received permission from the internet marketing audience to email them. It is very important not to use internet marketing techniques via internet marketing emails unless you have been given permission for your email internet marketing. Another relatively easy way to employ internet marketing is by taking your internet marketing to small advertisements on the sides of blogs or other pages. This type of internet marketing can be done through a few different click ad internet marketing companies.</p>
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		<title>How to Make Your Own Restaurant a Success</title>
		<link>http://www.internationalbusinessdirectory.info/blog/how-to-make-your-own-restaurant-a-success/</link>
		<comments>http://www.internationalbusinessdirectory.info/blog/how-to-make-your-own-restaurant-a-success/#comments</comments>
		<pubDate>Fri, 15 May 2009 07:12:51 +0000</pubDate>
		<dc:creator>Brooke Hayles</dc:creator>
				<category><![CDATA[Restaurant Supplies]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Restaurant Business]]></category>
		<category><![CDATA[Restaurant Operating]]></category>

		<guid isPermaLink="false">http://www.internationalbusinessdirectory.info/blog/how-to-make-your-own-restaurant-a-success/</guid>
		<description><![CDATA[Openning your own restaurant is an opportunity that you may have been waiting quite a while for. However, there may be some headaches associated with it that you weren’t prepared for. It is important that you understand all of the pieces of the restaurant business you will be responsible for. It can become frustrating when [...]]]></description>
			<content:encoded><![CDATA[<p>Openning your own restaurant is an opportunity that you may have been waiting quite a while for. However, there may be some headaches associated with it that you weren’t prepared for. It is important that you understand all of the pieces of the restaurant business you will be responsible for. It can become frustrating when you realize you are spending too much time on duties that don’t interest you.</p>
<p>This may be the way it has to be when you first open your own restaurant. That is because you need to learn all of the aspects of the business. Funds may be tight too during the initial planning phases so hiring a manager may not be possible yet. Don’t worry though as you can hire someone in that position later on to assist you. It only makes sense that having our own restaurant should be enjoyable.</p>
<p>There are simply too many tasks that must be attended to. By delegating responsibilities you aren’t interested in to your staff you can stay happy. There is likely quite a few people out there that do enjoy those types of tasks. For example you may not like ordering supplies for the restaurant but someone else is very good at it and likes their job.</p>
<p>Be open to new ideas and suggests with your own restaurant. It is reasonable as well as understood why you would want to do everything your own way. However, you will be doing your business a disservice if you don’t listen to your employees and your customers. They can often see things that you may be overlooking. This doesn’t mean you have to make changes each time someone mentions something to you. However, it is a good idea to at least look into it.</p>
<p>In order to stay in the minds of consumers as the place to go out to eat you need to offer them what they are looking for. Always address complaints directly because you don’t want them to decide never to return. You can be sure they will tell several people they know about that experience as well. So you can potentially lose many more guests than just those that were in there when the event took place.</p>
<p>In order to enjoy your own restaurant you really do need to stay focused. Don’t get so involved in one or two areas that you allow others to fall apart. Operating such a business requires many elements to be in place. Make sure you know what you are in store for before you even get things off the ground. </p>
<p>You don’t want your investment or your hard work to be in vain. This can occur if you make too many mistakes along the way. Have pride in your own restaurant and do all you can to make it successful. Having the right information to do this is extremely powerful so don’t be in a rush to open your restaurant until you have explored all of it.</p>
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		<title>How To Start A Restaurant Business?</title>
		<link>http://www.internationalbusinessdirectory.info/blog/how-to-start-a-restaurant-business/</link>
		<comments>http://www.internationalbusinessdirectory.info/blog/how-to-start-a-restaurant-business/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 08:19:05 +0000</pubDate>
		<dc:creator>John Philips</dc:creator>
				<category><![CDATA[Restaurant Supplies]]></category>
		<category><![CDATA[Foods]]></category>
		<category><![CDATA[Restaurant Business]]></category>
		<category><![CDATA[Restaurant Operation]]></category>

		<guid isPermaLink="false">http://www.internationalbusinessdirectory.info/blog/how-to-start-a-restaurant-business/</guid>
		<description><![CDATA[Are you starting a restaurant business? Before you start a restaurant you need to get a firm grasp on what the process entails. There is a ton of work that goes on behind the scenes so that every thing can go smoothly for the customers.
You may love the idea of having a restaurant, but do [...]]]></description>
			<content:encoded><![CDATA[<p>Are you starting a restaurant business? Before you start a restaurant you need to get a firm grasp on what the process entails. There is a ton of work that goes on behind the scenes so that every thing can go smoothly for the customers.</p>
<p>You may love the idea of having a restaurant, but do you want to take care of working with people in different aspects behind the scenes? The answer to that question is very important. It is sad to see some individuals reach out to start a restaurant and they aren’t happy with the role they have to play in it. That is why they often hire a manager to take care of the things they don’t want to yet that are important for the business.</p>
<p>What is needed in your area in regards to a restaurant? Do you need more family oriented locations? If there are tons of fast food places then avoid them as you will have too much competition. Perhaps you need some types of restaurants that offer elegant dining as a decent price. Adding rooms for meetings and receptions may be just what your community is after.</p>
<p>The funding is a huge part of getting ready to start a restaurant. Chances are you will need to have some of your own money in place. Most lenders aren’t willing to finance the entire project. Accurate estimates of what the overall cost will be is important. You don’t want things to be on hold due to not enough funding to complete the project.</p>
<p>Before you approach a lender you need to have an excellent looking business plan in place. It needs to cover all of the aspects of what you need to start a restaurant. It also needs to provide estimates for profits. Include statistics on why your type of restaurant is needed. The more information you can offer the more they will realize that you are serious about your quest to start a restaurant.</p>
<p>It can be an amazing experience to own and operate a successful restaurant business. However, before you can get to that point you need to go about everything else the right way. There are plenty of pieces to fit together including taxes, décor, supplies, employees, and of course the menu of foods you will offer.</p>
<p>Get all the information you can about how to start a restaurant. You need to be very organized in your efforts as well so that you can get the restaurant open and customers coming in before you know it.</p>
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		<title>Some Ideas for Business Cards Printing Services</title>
		<link>http://www.internationalbusinessdirectory.info/blog/some-ideas-for-business-cards-printing-services/</link>
		<comments>http://www.internationalbusinessdirectory.info/blog/some-ideas-for-business-cards-printing-services/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 03:26:27 +0000</pubDate>
		<dc:creator>Jennifer Seaton</dc:creator>
				<category><![CDATA[Office Supplies & Stationery]]></category>
		<category><![CDATA[Business Cards]]></category>
		<category><![CDATA[Card Printing Services]]></category>

		<guid isPermaLink="false">http://www.internationalbusinessdirectory.info/blog/?p=32</guid>
		<description><![CDATA[Business cards are a nice addition to your marketing and branding materials. They provide you with a quick and easy solution when you need to increase your business network as well as when you want to have a nice first impression with your clients. That is why having a reliable business cards printing services is [...]]]></description>
			<content:encoded><![CDATA[<p>Business cards are a nice addition to your marketing and branding materials. They provide you with a quick and easy solution when you need to increase your business network as well as when you want to have a nice first impression with your clients. That is why having a reliable business cards printing services is very important.</p>
<p>Business cards are versatile so versatile in fact that you need a reputable company to provide you with <a href="http://www.123print.co.uk">business cards printing</a> services that will make you stand out among your competitors. Knowing this important factor, 123Print&#8217;s mission is to deliver economical high quality printing fast to its customers.</p>
<p>Here are some ideas that you can do with your business cards printing services:</p>
<p>3d plastic cards are high impact business cards that are sure to attract attention. but also ideal for many other applications, such as loyalty cards, gift cards, calling cards, key cards, fundraising cards, ID cards, Hospital cards, advertising and promotion cards.</p>
<p>3d plastic cards are different than your run of the mill business cards. This business card contains different characteristics that are very appealing to many. They give you flexibility in the design and you can do different things that you want with your design.</p>
<p>Depending on people, your business cards can be transparent, thick or thin. The thick plastic business card has the same thickness as a credit card (30mil or .03 in thick). The thin plastic business card on the other hand has the same thickness as that of your regular paper business card (12mil or .012 in thick). Remember that clear and frosted cards are only available to business cards that are in the thicker plastics.</p>
<p>Thin plastic business cards are best used when you want business cards that are like your regular business cards but are with an extra edge &#8211; they can be used as membership card or a card that can be used such as a discount card. Thick plastic business card is best used for a more permanent, sturdy and reusable card.</p>
<p>This is some plastic business card options that you can use: metallic foil colors, barcoding, signature panels, magnetic strip, and scratch-off with pin numbering. Also, you should remember that your plastic cards are done at a standard 10 days with rush printing services that are not available. Always keep that in mind when planning to make this kind of business cards.</p>
<p>Magnetic business cards which can be done in black magnetic material or in a white one. These premium magnetic cards can be printed on square or rounded edges and the design is printed directly onto the white or black magnetic material for a smoother look.</p>
<p>Black magnetic can be printed on 23 mil magnetic materials or 19 mil magnetic materials. The 23 mil magnetic materials are thicker because this type of business card is printed on paper and laminating the image on to a magnetic material. However, you should remember that this is not the same as regular business cards with magnets stuck to the back.</p>
<p>Not only business cards, appointment cards, letterhead, compliment slips, address labels, note pads, and greeting cards but also <a href="http://www.123print.co.uk">123Print</a> is able to provide small businesses with the tools to differentiate themselves in a competitive marketplace. </p>
<p>The pricing is simple and straightforward; there are no surprises or &#8220;tricks&#8221; to make you purchase more than you need. 123Print&#8217;s goal is simple and sincere: To totally please its customers with high quality personalised products.</p>
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		<title>International Freight &#8211; Eight Strategies for Success</title>
		<link>http://www.internationalbusinessdirectory.info/blog/international-freight-eight-strategies-for-success/</link>
		<comments>http://www.internationalbusinessdirectory.info/blog/international-freight-eight-strategies-for-success/#comments</comments>
		<pubDate>Sat, 10 Jan 2009 09:22:26 +0000</pubDate>
		<dc:creator>Paton Jackson</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.internationalbusinessdirectory.info/blog/?p=31</guid>
		<description><![CDATA[As the Internet opens up global markets, more and more people are considering starting an import or export business and are looking into selecting a freight company for the first time.This can be baffling as the world of international freight is highly complex and the newcomer needs to be aware of some of the pitfalls [...]]]></description>
			<content:encoded><![CDATA[<p>As the Internet opens up global markets, more and more people are considering starting an import or export business and are looking into selecting a freight company for the first time.This can be baffling as the world of international freight is highly complex and the newcomer needs to be aware of some of the pitfalls associated with freight forwarding.The main role of all freight services companies is, of course, to help importers and exporters transport their goods. But with varying requirements in each country and with many different transport options and routes to choose from, it is vital that you choose the right freight company to suit the specific needs of your business.</p>
<p>Using a freight company can cut your costs because as they arrange for the transport of large numbers of consignments, they can consolidate loads going to a single destination. A freight forwarder will be able to offer lower freight rates than you can negotiate with carriers yourself. Of course, you should get quotes and compare costs from a number of freight forwarding suppliers to find the best level of cost and service for you &#8211; but do be aware that that the lowest quote may not be the best option. Check out the level of service carefully too. And watch out for any surcharges and additional fees that may not be immediately obvious. If you are new to the world of international freight, it will also be important that you feel that the shipping company will provide a guiding hand.</p>
<p>There are thousands of freight forwarding companies, so to sort the wheat from the chaff, use the freight forwarding trade associations and in particular the British International Freight</p>
<p>Association (BIFA) to draw up a shortlist. This is a membership body representing 1200 UK freight forwarding companies in the UK. BIFA and the International Freight Forwarders</p>
<p>Association (to which BIFA belongs) have codes of practice to which all member freight forwarding companies must comply, so this can help avoid problems and provide reassurance that the shipping company you select is of high quality. The freight transport trade associations can also help ensure that any disputes between freight companies and their customers are quickly resolved.</p>
<p>To draw up your shortlist, look for freight services companies with experience of the particular routes and goods your business is dealing in. Ask for references from businesses with similar freight transport needs. It is particularly important that the shipping company you select has good experience of the routes you need and a good network of overseas agents. Also check whether your freight services company understands the specific needs of your product type, such as whether it requires refrigeration. This is obviously very important for perishables and food, for example, but also bear in mind the potential impact on your product of different climates.</p>
<p>Many freight services companies offer a wide range of additional services and logistics, including completing customs clearance paperwork on your behalf, and paying any taxes and duties owed. They also cover off any other documentation issues, such as Bills of Lading and insurance. Many freight forwarding companies also offer help with inventory management or supply chain management.</p>
<p>Some freight transport companies can also help with collecting products from multiple locations or updating your customer about the status on the freight delivery.These extra services from your freight services company can help save your business time and money so do check out what is available.</p>
<p>Provide full and accurate information: When you choose to use a freight forwarding company, make sure you provide them with full and accurate information. The key thing to provide to your shipping company is a copy of the commercial invoice and the tariff classification for your goods (unless you&#8217;ve asked your freight services company to classify the goods for you.) If you get it right first time, it will make your freight transport go more smoothly.</p>
<p>Check document turnaround time from the freight services company: How long will it take the shipping company to turn around key documents? It is important that this is fast and streamlined, as time is money &#8211; your money!</p>
<p>Use your shipping company for advice: You can use your freight services company as a source of information and advice about international trade. Many shipping companies have a wealth of experience, so tap into this valuable resource and make your freight company a true business partner</p>
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		<title>Tips for Starting a Small Business</title>
		<link>http://www.internationalbusinessdirectory.info/blog/tips-for-starting-a-small-business/</link>
		<comments>http://www.internationalbusinessdirectory.info/blog/tips-for-starting-a-small-business/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 07:55:55 +0000</pubDate>
		<dc:creator>Jennifer Bailey</dc:creator>
				<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://www.internationalbusinessdirectory.info/blog/?p=30</guid>
		<description><![CDATA[Small business start-up need not cost the earth and you can approach it from a number of directions. A recent press article covered some good material for those thinking of starting a small business. Quoting three cases of successful small business starts, it gave information on the background of the new business owners.
These ladies have [...]]]></description>
			<content:encoded><![CDATA[<p>Small business start-up need not cost the earth and you can approach it from a number of directions. A recent press article covered some good material for those thinking of starting a small business. Quoting three cases of successful small business starts, it gave information on the background of the new business owners.</p>
<p>These ladies have certainly done that and they gave good practical money saving advice on how to start a small business.</p>
<p>These real life examples illustrate a number of important pointers for anyone thinking of starting a small business.</p>
<p>* You can use your skills to provide a business service.</p>
<p>* With basic skills and additional experience you are ideally placed to create a viable service business.</p>
<p>* If you want to start a small business it does not have to be a service business you can market your product online.</p>
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		<title>Business Book Mall</title>
		<link>http://www.internationalbusinessdirectory.info/blog/business-book-mall/</link>
		<comments>http://www.internationalbusinessdirectory.info/blog/business-book-mall/#comments</comments>
		<pubDate>Sat, 13 Dec 2008 03:25:30 +0000</pubDate>
		<dc:creator>Jennifer Bailey</dc:creator>
				<category><![CDATA[Business Products]]></category>

		<guid isPermaLink="false">http://www.internationalbusinessdirectory.info/blog/?p=29</guid>
		<description><![CDATA[The Business Book Mall, a 21st Century Learning Products company, provides inexpensive books and free stuff to help people develop the skills required to succeed in the fast paced quick changing world of the new millennium. 
Privacy Notice 21st Century Products respects all purchase information as private such that it will never be sold or [...]]]></description>
			<content:encoded><![CDATA[<p>The Business Book Mall, a 21st Century <a href="http://www.businessbookmall.com" target="_blank"><strong>Learning Products</strong></a> company, provides inexpensive books and free stuff to help people develop the skills required to succeed in the fast paced quick changing world of the new millennium. </p>
<p>Privacy Notice 21st Century Products respects all purchase information as private such that it will never be sold or knowingly given away for any reason. Business Book Mall &#8211; a free internet library for students, teachers, and professionals.</p>
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		<title>Internet Marketing Workshops, Website Design &#8211; The Marketing Chefs</title>
		<link>http://www.internationalbusinessdirectory.info/blog/admin-3/</link>
		<comments>http://www.internationalbusinessdirectory.info/blog/admin-3/#comments</comments>
		<pubDate>Thu, 27 Nov 2008 07:08:21 +0000</pubDate>
		<dc:creator>Vicky</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.internationalbusinessdirectory.info/blog/?p=28</guid>
		<description><![CDATA[Need help to grow your online business? The Marketing Chefs show you how to use web marketing tools to attract, convert and connect with customers. 
Through Toronto Internet marketing workshops, ebooks, and webinars, The Marketing Chefs explain the web marketing tools and strategies that go into killer website design, email marketing, publicity, and search engine [...]]]></description>
			<content:encoded><![CDATA[<p>Need help to grow your <a href="http://www.themarketingchefs.com/">online business</a>? The Marketing Chefs show you how to use <a href="http://www.themarketingchefs.com/">web marketing</a> tools to attract, convert and connect with customers. </p>
<p>Through Toronto <a href="http://www.themarketingchefs.com/">Internet marketing</a> workshops, ebooks, and webinars, The Marketing Chefs explain the web marketing tools and strategies that go into killer website design, email marketing, publicity, and search engine optimization. Whether your business is new, or you&#8217;ve had a long web presence, The Marketing Chefs help improve online profits by sharing creative thinking and recipes for success. </p>
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