The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you’ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through direct marketing methods.

Direct marketing provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you’ve contacted in the first place. Once you’ve run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaigns.